VHYRA

We strengthen positions with sound arguments and quantitative evidence

We strengthen positions with sound arguments and quantitative evidence

WHAT WE DO

We help leaders and organizations strengthen their position in complex, high-exposure environments by providing perspective and consolidating evidence.

We combine institutional insight with rigorous analysis of stakeholders and interests to anticipate changes in the environment and design precise actions across regulatory, legal, and public-affairs arenas.

Our interdisciplinary team—bringing together experts in economics, communication, and law—translates uncertainty into strategies grounded in solid reasoning and quantitative rigor.

We combine institutional insight with rigorous analysis of stakeholders and interests to anticipate changes in the environment and design precise actions across regulatory, legal, and public-affairs arenas.

 

Our interdisciplinary team—bringing together experts in economics, communication, and law—translates uncertainty into strategies grounded in solid reasoning and quantitative rigor.

WHO WE ARE

Ariel A. Casarin

Partner

Ariel advises companies and institutions on strategy and evidence in regulatory, legal, and public-policy arenas. His work focuses on how firms navigate regulation, competition, and institutional change, bridging academic insight and practical decision-making. He holds a PhD in Business Economics and an MSc in Economics and Finance from the University of Warwick (United Kingdom), and an MSc in Finance from Universidad del CEMA (Argentina). Ariel is a Professor at Universidad de San Andrés Business School (Argentina) and has previously taught at IAE Business School and Universidad Adolfo Ibáñez. He has also been a Visiting Professor at Esade (Spain) and EMLyon Business School (China), and a Visiting Scholar at the University of San Diego and the University of South Carolina (United States). He has advised companies across sectors and countries, business associations, regulators, and public entities in matters of competition, regulation, and institutional strategy.

Francisco Barreto

Partner

Francisco advises companies and institutions on legal, regulatory, and public-affairs strategy across Latin America. He combines corporate, public-sector, and academic experience to help organizations integrate political and regulatory insight into business decision-making. He has led legal and public-affairs teams in Argentina, Uruguay, Chile, and Peru, managing complex regulatory agendas and stakeholder relations. In the public sector, he served as National Director in telecommunications, contributing to sectoral policy and institutional modernization. Francisco holds a Law degree from Universidad de Buenos Aires, an LL.M. from Duke University (United States), and an MBA from Universidad Adolfo Ibáñez (Chile). He also completed executive programs in Management at IAE Business School (Argentina) and in Public Policy at Harvard University (United States). He is a Visiting Professor in the Postgraduate Program in Public Affairs at Universidad Católica Argentina.

Contamos con una amplia trayectoria acompañando a clientes en situaciones complejas donde convergen intereses legales, económicos y reputacionales. Hemos brindado apoyo técnico y estratégico en:

OUR TEAM

Eugenia Delfino

María Eugenia Delfino

María Eugenia advises organizations on behavioral economics and quantitative analysis applied to decision-making and policy evaluation. Her work bridges academic research and practical consulting, helping clients understand the drivers behind economic and organizational behavior. She is a Professor at ESE Business School (Chile), and a Visiting Professor at Universidad de San Andrés (Argentina). María Eugenia holds a PhD and an MSc in Economics and Finance from the University of Warwick (United Kingdom). She has served as a consultant for companies and international organizations.

Luciana Nicollier

Luciana Nicollier

Luciana specializes in industrial economics, regulation, and strategic decision-making. She advises public and private institutions operating in competitive and regulated environments, integrating economic analysis with institutional insight. She is an Associate Professor of Industrial Economics at Nottingham University Business School (United Kingdom). Luciana holds a PhD in Economics from the University of Warwick (United Kingdom) and an MSc in Economics and Regulation of Public Services from the University of Barcelona (Spain).

Samantha Olmedo

Samantha Olmedo

Samantha works at the intersection of political communication and institutional strategy. She coordinates the Postgraduate Program in Political and Institutional Communication at Universidad Católica Argentina, where she also conducts research on political behavior and advocacy. She serves on the Board of Directors of the Argentine Association of Political Consultants (ASACOP). Samantha holds a BA in Political Science from Universidad Católica Argentina.

Oscar Barrios VLK

Oscar Barrios VLK

Oscar leads branding, design, and digital communication strategies for brands and organizations across Latin America. As Co-Founder of ZEN Modem, he develops creative concepts that align digital presence with institutional and commercial positioning. He holds degrees in Business Administration and Marketing from Universidad del CEMA, with a specialization in Digital Marketing from Digital House.

Paula Rassiga

Paula Rassiga

Paula focuses on digital growth, brand positioning, and online business optimization. As Co-Founder of ZEN Modem, she designs and implements strategies that enhance visibility, engagement, and sustainable performance for clients in Latin America and abroad. She holds a BA in Economics from Universidad de San Andrés, with additional training in Digital Marketing, Full-Stack Web Development, and UX/UI Design.

PRACTICE AREAS

PRACTICE AREAS

REGULATORY AND POLICY IMPACT ANALYSIS

We help clients assess how changes in public policy, legislation, and regulation shape their sectors and operations. Our evidence-based approach enables organizations to anticipate scenarios, define strategic responses, and evaluate outcomes with clarity and precision.

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INSTITUTIONAL INFLUENCE STRATEGIES

We advise clients through legislative, judicial, and administrative processes, combining stakeholder mapping and relationship strategies to enhance the impact of legal and public-affairs initiatives.

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ECONOMIC SUPPORT IN DISPUTES AND NEGOTIATIONS

We assist companies and professional firms in building their arguments on robust economic and financial evidence, reinforcing their position in litigation, arbitration, and complex negotiation settings.

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MARKETS, COMPETITION, AND BUSINESS CONDUCT

We work with clients to develop expert analysis and evidence for competition and regulatory authorities, partnering closely with their internal teams and legal advisors to advance cases with clarity and impact.

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LEGAL OPERATIONS AND PUBLIC AFFAIRS

We align corporate legal and public-affairs functions with executive objectives, transforming them from traditional support roles into true strategic partners to the business.

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SOME OF THE COMPANIES WE HAVE WORKED WITH

WHY CHOOSE US

Combinamos formación rigurosa con experiencia práctica en desafíos complejos y atípicos. Esto nos permite ir más allá del diagnóstico y aportar soluciones concretas en desafíos legales, políticos y reputacionales.

Nos eligen porque sabemos traducir la complejidad en claridad, articulando argumentos que orientan debates y decisiones críticas. En el sector energético, por ejemplo, trabajamos con el área legal de una compañía para esclarecer los efectos adversos de medidas judiciales sobre la continuidad del servicio, aportando evidencia técnica clave al debate jurídico e institucional.

Hacemos visible lo que otros no miden. Acompañamos a una multinacional en el fortalecimiento de su posicionamiento institucional mediante un modelo que cuantificó su contribución económica en empleo, impuestos y actividad productiva, demostrando con evidencia su rol como motor del tejido productivo.

Ayudamos a proteger la captura de valor y potenciamos la reputación.

Ante cambios regulatorios que amenazaban operaciones, diseñamos una estrategia integral de asuntos públicos que combinó argumentos normativos, tecnológicos y comerciales, logrando un tratamiento regulatorio más favorable y vínculos institucionales más sólidos.

Generamos cohesión en contextos sensibles. En divisiones patrimoniales y procesos corporativos complejos, evaluamos negocios bajo distintos escenarios de recursos y capacidades de gestión, ofreciendo alternativas que preservaron el valor como la cohesión entre las partes.

Identificamos valor que transforma estrategias legales y sus resultados. Hemos acompañado a clientes en litigios y arbitrajes valorando activos y daños, presentando argumentos metodológicos y evidencia cuantitativa robusta, capaces de resistir objeciones técnicas y de fortalecer su posición.

En síntesis, nos eligen porque aportamos argumentos y evidencia en contextos donde otros solo ven complejidad.

Combinamos formación rigurosa con experiencia práctica en desafíos complejos y atípicos. Esto nos permite ir más allá del diagnóstico y aportar soluciones concretas en desafíos legales, políticos y reputacionales.

Nos eligen porque sabemos traducir la complejidad en claridad, articulando argumentos que orientan debates y decisiones críticas. En el sector energético, por ejemplo, trabajamos con el área legal de una compañía para esclarecer los efectos adversos de medidas judiciales sobre la continuidad del servicio, aportando evidencia técnica clave al debate jurídico e institucional.

Hacemos visible lo que otros no miden. Acompañamos a una multinacional en el fortalecimiento de su posicionamiento institucional mediante un modelo que cuantificó su contribución económica en empleo, impuestos y actividad productiva, demostrando con evidencia su rol como motor del tejido productivo.

Ayudamos a proteger la captura de valor y potenciamos la reputación.

Ante cambios regulatorios que amenazaban operaciones, diseñamos una estrategia integral de asuntos públicos que combinó argumentos normativos, tecnológicos y comerciales, logrando un tratamiento regulatorio más favorable y vínculos institucionales más sólidos.

Generamos cohesión en contextos sensibles. En divisiones patrimoniales y procesos corporativos complejos, evaluamos negocios bajo distintos escenarios de recursos y capacidades de gestión, ofreciendo alternativas que preservaron el valor como la cohesión entre las partes.

Identificamos valor que transforma estrategias legales y sus resultados. Hemos acompañado a clientes en litigios y arbitrajes valorando activos y daños, presentando argumentos metodológicos y evidencia cuantitativa robusta, capaces de resistir objeciones técnicas y de fortalecer su posición.

En síntesis, nos eligen porque aportamos argumentos y evidencia en contextos donde otros solo ven complejidad.

ÚLTIMAS NOVEDADES

CONTACT

If you would like to contact our team, contact us

hola@vhyra.com

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